London Museum's New Logo of a Pigeon Pooping Is Dividing Locals

The Museum of London has unveiled a new logo as part of its rebranding effort, but it hasn't been met with universal approval. The institution, soon to be renamed London Museum, will relocate to Smithfield Market in 2026 after significant delays and budget overruns.The new logo features a white clay pigeon with a glittery golden excrement, a design intended to symbolize the city's mix of "grit and glitter," according to museum director Sharon Ament as per Artnet. Senior curator Francis Marshall ...